For the last three years, Crosstown Brewing Co. has brewed a malty, sweet stout for its winter seasonal beer.
But the Memphis brewery decided to look West this year in crafting its winter offering, brewing a West Coast IPA dubbed “74 and Sunny.”
“We’ve done Spacebird Donut Stout for the last three years, and we were ready to change things up a little,” Crosstown co-founder Clark Ortkiese told Memphis Beer Blog.
“Short days and cold, rainy weather can leave us feeling a little down, so we brewed a beer that reminds us of California vacations.”
74 and Sunny, 7.2% ABV, is being released today, Friday, Nov. 10, in Crosstown’s Midtown taproom.
To celebrate, Crosstown is throwing a luau party to celebrate, from 5 to 9 p.m. today, with ukulele music from the Hawaiian North 40 Ukulele Group, leis for everyone, and $5 beers for anyone wearing a Hawaiian shirt, a grass skirt, or a coconut bikini.
In keeping with the West Coast style, Ortkiese said the beer is a little darker than most of Crosstown’s IPAs.
“Hops are Cascade, Centennial, and Amarillo, so it’s piney, resiny, a little dank, and has just the right amount of citrus,” he said.
74 and Sunny will be available on draft and in six-packs of 12-ounce cans to go at Crosstown’s taproom, 1264 Concourse Ave.
Starting next week, the beer will be available at retailers throughout Crosstown’s Memphis distribution footprint, including Kroger, Whole Foods, Trader Joe’s, Sprouts and other stores.