Urban Consequence teams up with homebrewers for ‘Veterans Blend’ benefit beer

Urban Consequence Brewing Company exterior

Memphis nanobrewery Urban Consequence Brewing Co. has teamed up with local homebrewers to make a beer that will benefit veterans groups.

The Veterans Blend Hazy IPA, which goes on sale Veterans Day weekend, starting Friday, Nov. 10, is a collaboration between Urban Consequence and the Memphis Brewers Association homebrew club.

For each pint of the beer sold in Urban Consequence’s taproom, 239 Cooper Street, $1 will be donated to Irreverent Warriors Memphis. It’s a local chapter of a national nonprofit dedicated to bringing veterans together using humor and camaraderie to improve mental health and prevent suicide.

Jeff Sable, Urban Consequence’s founder, told Memphis Beer Blog that one of the brewery’s servers, who is also active in the Memphis Brewers Association, is in the Navy and educated him about the Irreverent Warriors.

“I wasn’t familiar with them before, but what they do really resonated with me personally as a psychologist,” Sable said. “We’re thrilled with the way it all came together.”

The Memphis Brewers Association brought the recipe for the beer, and Urban Consequence provided the brewhouse and ingredients to make it. A couple of MBA members helped in the brewhouse on brew day.

The hazy IPA was brewed with Yakima Chief’s Veterans Blend hops, which are curated and selected each year during North America’s Craft Brewers Conference by veterans working in the beer industry. 

They also nominate and vote for a nonprofit organization to benefit from the hop sales. In 2023, Homes for Our Troops, which builds and donates specially adapted custom homes nationwide for severely injured post-9/11 veterans, will receive $3 for each pound of Veterans Blend sold.

This year’s Veterans Blend, which is in its sixth iteration, is comprised of four different Pacific Northwest-grown hop varieties: Citra, HBC 638, Talus and Sabro, which provide a well-balanced mix of tropical, citrus and sweet aromas.

Veterans Blend Hazy IPA flyer

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