Grind City Brewing Company has unveiled a new look for its beer cans, inspired by the brewery’s historic location as a wood chair factory north of Downtown Memphis.
“We toiled for a long time about how we wanted to approach this next chapter with the can designs,” said Ian Betti, Events Director, Grind City Brewing.
“We wanted to honor the history of our location, bring a feeling of familiarity, and express our commitment to elevating what is expected of craft beer and the people who make it.
“We landed on using blueprints of the chairs that were made here as the base of the can. It makes it feel crafted – slightly rugged but polished at the same time.”
Grind City’s year-round beers are getting new design treatment, including Poppy’s Pils, The Godhopper and Tiger Tail.
In addition, Thaddeus Amber Lager joins Grind City’s year-round offerings, and is being canned for the first time.
“Thaddeus has been very popular in the taproom, and we’ve been getting requests to can it for a year. We finally have the ability to expand our packaged products and it made sense to go with an approachable malt-forward beer that you can drink even in the hottest of Memphis summers,” Betti said.
In addition to the year-round beers, Grind City will be canning seasonal beers throughout the year. Belga, a Belgian-style witbier, is available in cans now.
“Belga has its own following at the taproom and, for those who like it, they order it every time we have it on draft,” Betti said. “It’s our attempt at improving what Blue Moon and similar beers have tried to achieve. It’s light but has subtle notes of wheat and coriander that we are really proud of.”
Grind City’s new cans will be available at grocery, liquor, and convenience stores starting this week.
The brewery is also celebrating the can launch with a party on Friday, April 7, which coincides with National Beer Day.
Friday’s event will feature $5 pints (glass or can), build your own 6-packs, $30 cases to go, plus live music from Elevation Memphis, starting at 4 p.m. In addition, Flying Sobies Hen House Food Truck will be on site.
Grind City Brewing is located at 76 Waterworks Ave.
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