High Cotton Brewing Co. has given one of its IPAs a new look and a higher ABV to appeal to hopheads looking for a stronger, danker beer.
The Memphis brewery’s CTZar IPA, dry hopped with Columbus, Tomahawk and Zeus hops, has gotten a boost from 6.2% ABV to 7%, and the name has been simplified to Czar IPA. The older version is no longer being produced.
“I wanted to pump it up a bit to resonate with anyone that’s been to the West Coast lately. All IPAs are well over 7% ABV out there,” said Ross Avery, High Cotton’s president.
“It is the same recipe. Just amped up.”
The cans, which used to be green with yellow highlights, are now a sleek silver with red lettering. Six-packs of Czar IPA cans are being sold in Shelby County now, including Kroger stores. The beer is also being poured in High Cotton’s taproom.
Avery said the beer will be available as a seasonal this summer until it’s time for the seasonal rye IPA in the fall.